What’s On Google’s Plate After Pixel Sales Drop In Q1

What’s On Google’s Plate After Pixel Sales Drop In Q1

Lindsey Duncan
May 1, 2019

What's more, on an earnings call with reporters today, Ruth Porat, the CFO of Google's parent organization Alphabet, said that industry-wide pressure on high-end phones prompted fewer Pixel sales last quarter compared to this time, a year prior. It's unclear whether this will replace the existing pink-ish colour - known as "Not Pink" on the official Google online store, or whether this will simply be added to the existing Pixel 3 line-up.

Alphabet, Google's parent company, reported Q1 2019 financials this week and while earnings increased compared to previous year, the company missed revenue forecast. This pair of phones might well be the trick Google needs to get their smartphone sales back on track - but we shall see. Now, it seems like they want to focus on the mid-range market once more with the release of the Google Pixel 3A and XL model but will it work? The Pixel 3a duo is has been surrounded by numerous leaks. That is, if they will still be willing to market something that's not as popular as anticipated. Based on the latest rumours, Google will debut a pair of brand-new Pixel smartphones alongside Android Q next week.

A much more affordable Google Pixel is on the way? One analyst transparently pondered on the call whether the Pixel line was illustrative of Microsoft's failed smartphone business.

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In fact, the company's CEO Sundar Pichai explicitly said that the demand for the Google Home lineup remains strong and the company is satisfied with the current momentum. "Really, just help us understand how that hardware business is important to Google and how you are thinking about it long-term?".

On the occasion of the announcement of Alphabet's latest fiscal results, confirmation has arrived that on May 7th at Google I/O 2019 there will be new hardware and the thought goes immediately to the Google Pixel 3a and Pixel 3a XL. Sure, the Pixel phones are great when it comes to software updates and camera, but apparently, it will take more for people to upgrade.