We Won’t See Netflix on Apple’s New Streaming Service

We Won’t See Netflix on Apple’s New Streaming Service

Darren Sullivan
March 20, 2019

At the end of previous year Netflix ceased allowing iOS users to subscribe to its service via the Apple App Store, cutting Apple out of its 30% share on subscriptions taken out through its billing feature.

According to Netflix Chief Executive Reed Hastings, Netflix will not be available through Apple's soon to be launched streaming service, commenting that "We have chosen not to integrate with their service".

Apple is gearing up for its March 25 event where it'll announce its first ever Apple News subscription service alongside a TV and movie streaming service.

Apple has since ramped up its video programming efforts in the same time.

Instead, Hastings says he believes Netflix will "learn lessons" from the competitor, saying that "we will make this a better industry if we have great competitors".

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"We prefer to let our customers watch our content on our service", he said at an event attended by Recode. "We've been competing with Amazon in video streaming".

Hastings' confirmation follows experts' prediction that Netflix may not be included in Apple's TV service. But Bloomberg News reported last week that Netflix won't be part of the service.

While specifics are yet to be revealed, the as-yet-unannounced service is rumoured to incorporate both original content and options for users to subscribe to other services, the report noted.

Hastings called Netflix more of a content company, owing to $10 bn spend on content sourcing, as opposed to a technology company as that spend was around $1.2 bn.

Onc company that won't be part of Apple's video plans?