Elton John's New Christmas Ad Is a Time-Travelling, Nostalgic Holiday Romp

Elton John's New Christmas Ad Is a Time-Travelling, Nostalgic Holiday Romp

Darren Sullivan
November 16, 2018

The store also features Elton John-themed holiday window displays. So will the retailer be selling pianos this Christmas?

There are few things that mark the beginning of the festive season like the John Lewis Christmas ad.

In a Christmas tradition that's rapidly grown to rival the appearance of the Coca-Cola truck, the John Lewis Christmas ad for 2018 has now dropped.

Instead, the ad reverses the order of events and comes to focus on the moment young Elton first sat down to play his grandmother's piano.

The two-minute 20 second ad is a veritable feast for Elton fans, showing some of his most well-known moments and the lesser known ones, like performing in pubs as a teenager and playing the piano as a kid at school.

However, Elton is said to have asked for a portion of his undisclosed fee to be donated to the Elton John Charitable Trust.

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He said: "I think Elton has enjoyed the process of making this tremendously".

"Seeing the accuracy, and the work that has been put into to creating everything, the attention to detail is fantastic, so it is very exciting to see, it is like taking a step back in time".

The John Lewis adverts have become as much a signal that Christmas is coming as the Coca Cola truck adverts.

On the surface, The Boy & The Piano is created to encourage you to buy your Christmas presents from John Lewis & Partners - and to remind us that Elton John is awesome at playing the piano.

But this year, the holiday advert from United Kingdom department store chain John Lewis & Partners - which produces an annual, highly-anticipated Christmas commercial - is leaving viewers with visions of sequined sugarplums rocking and rolling in their heads. The young Elton has learned a skill that will stay with him for life.

I'm not crying, you are.