Amazon just upped the ante in the race for free holiday shipping

Amazon just upped the ante in the race for free holiday shipping

Troy Powers
November 6, 2018

Amazon also points out the extra advantages Prime subscribers get, including free Same-Day delivery on over three million products, as well as "in as little as an hour" deliveries and one hour grocery delivery or pickups in 60 cities. As GeekWire points out, Amazon's free shipping offer doesn't guarantee two-day shipping.

Beginning today, however, everyone's purchases qualify for free two-day shipping with no Prime subscription or minimum purchase amount required.

As Walmart, Target and Amazon launch a price war for merchandise in the weeks before Thanksgiving, they are now wooing customers with the promise of fast, efficient, no-cost shipping.

Like past year, more of Amazon's Echo smart speakers will no doubt feature in its Black Friday sale, which will see thousands of deals across consumer electronics.

Amazon is joining its rival retailers in beefing up its free shipping program just ahead of the holiday shopping blitz. A spokeswoman said it is the first time Amazon has dropped its minimum order size to qualify for free standard shipping - which generally takes between five and eight days - to zero. Before, the purchase threshold was $25. If you see a "FREE Shipping" message and the item's fulfilled directly by Amazon, you're golden.

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Amazon isn't the only merchant slashing shipping fees.

For the current quarter ending in December, Amazon said it expects revenue in the range of $66.5 billion to $72.5 billion.

US online retail sales in November and December will rise 14.8 percent, to $124 billion, software maker Adobe said last week in a forecast based on data from 80 of the 100 largest online retailers.

This offer applies to hundreds of millions of items, and it'll work on orders that will arrive in time for Christmas. The company usually sets the final date toward the end of the season.