Amazon could launch as many as eight new devices later this month

Amazon could launch as many as eight new devices later this month

Lindsey Duncan
September 20, 2018

According to CNBC, Amazon is slated to unveil eight new Alexa voice-controlled home appliances by the end of the year, the company's first foray into this space. We could see a subwoofer, receiver, auto gadget, and amplifier.

Amazon will reportedly hold an event sometime later this year to reveal the devices to the world.

Amazon is about to bring its Alexa voice assistant to a bunch of new products - and it's looking beyond smart speakers this time.

Amazon, of course, declined to comment about the news. There are also products such as the Roav Viva from Anker, an Alexa device which plugs into the 12-volt socket and plays music through the car's Bluetooth-enabled speaker system.

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This marks Amazon's jump into the smart home appliances market, where it will directly compete with companies like GE and Sonos.

CNBC, quoting an "internal document describing the plans", says that Amazon plans to release, among others, a microwave, an amplifier, a receiver, a subwoofer and an in-car gadget - all enabled with Amazon's artificial-intelligence-driven digital assistant, but only some with Alexa built-in. Amazon has often taken a scattershot approach to its hardware initiatives, releasing not only massively successful products like the Echo home devices, but also experimental projects like Echo Buttons, a light-up device designed for gaming.

Amazon Echo relies on Microsoft's Bing search engine and Wikipedia, while Google Home uses the company's own Google Search. Around this time previous year, Amazon revealed the newest members of the Echo family: the Echo Spot and updated Echo speakers. Sonos has a similar business model. A few months ago, it partnered with home builder Lennar to include two Echo speakers in certain new homes and provide visits by Amazon technicians. "We want customers to be able to use Alexa wherever they are", CEO Jeff Bezos said in July. A survey from digital agency Acquity detailed that by 2019, nearly two-thirds of people plan to own a smart home device.