Coca-Cola Preparing To Make Cannabis-Infused Drink For The Fist Time Ever

Coca-Cola Preparing To Make Cannabis-Infused Drink For The Fist Time Ever

Troy Powers
September 18, 2018

The company is reportedly intrigued enough that they are in what are reported to be "serious talks" with Canadian marijuana producer, Aurora Cannabis, Inc., according to Canada's BNN Bloomberg Television.

It's believed Coca-Cola is interested in developing refreshments that are infused with cannabidiol, commonly referred to as CBD, the non-psychoactive chemical found in marijuana plants.

The US drinks giant said it was "closely watching" the development of the cannabis industry and looking into a possible "functional wellness beverage". "No decisions have been made at this time", Coke added.

The company is reportedly watching the cannabis industry and is intrigued by the idea of drinks infused with CBD.

Canada is set to legalize cannabis on October 17 after both houses of Parliament voted to make the drug available for recreational use.

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According to Business Insider, shares of Aurora jumped 15 percent during early Monday trading after the Coca-Cola report broke. Meanwhile, Coca-Cola's stock rose 0.15% to US$46.05 on the New York Stock Exchange.

The company went on to say that their objective is "health-focused beverages that will ease inflammation, pain and cramping".

Auroa has a "specific interest in the infused beverage space" and intends to enter that market, the Canadian company told CBS MoneyWatch in an email.

Although Canada is gearing up to legalize marijuana for recreational use on October 17, beverages infused with the plant's active ingredients won't be legal until sometime in 2019. Last month, the beer, wine and spirits producer Constellation Brands signed a deal to invest $5 billion into Canopy Growth Corp., increasing its stake in the cannabis producer to 38 per cent.

"We have no interest in marijuana or cannabis", read the company's short and terse sounding statement. It is the non-psychoactive chemical component of marijuana used for medicinal goal which doesn't produce the high that usually comes from tetrahydrocannabinol (THC).