'Fortnite' to increase profits on Android by bypassing Google Play

'Fortnite' to increase profits on Android by bypassing Google Play

Lindsey Duncan
August 4, 2018

"The 30 percent store tax is a high cost in a world where game developers' 70 percent must cover all the cost of developing, operating, and supporting their games", said Epic Games CEO Tim Sweeney.

Sweeney was also one of the original and most vocal critics of the Microsoft Store and the Universal Windows Platform, arguing that they would enable Microsoft to control what apps and games Windows users can install on their machines. With a huge and ostensibly trustworthy game publisher instructing its players to disable the outside sources security check on their phones, malware distributors need only expend a tiny amount of effort to make their previously shady-looking security bypass look like Epic's legitimate instructions on how to play the game. This isn't allowed on iOS so the developer has no choice but to distribute the game through the App Store. There is now no set date for when Fortnite Android will become available, but based on the game's massive popularity, it's sure to be a hit.

The studio has not yet announced when the game will arrive on Android.

Most Android devices have a setting that disallow them downloading and loading apps outside the Google Play app store. First, we want to have a direct relationship with our customers wherever we can.

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But some are concerned that the decision may cause a massive security headache as millions of young people look to download Fortnite outside the mostly-safe Google Play store.

Android keeps installing apps from unknown sources disabled by default for security reasons. This cut includes any in-app purchases, which is primarily how Fortnite makes money. Considering the iOS version of Fornite made over Dollars $15 million since its release 3 weeks ago, there's a lot of cash to be made. The Cupertino company does not allow for installation of apps and games from any other third-party source other than the App Store. The game has already proven itself to be insanely successful, not only by finding its way onto millions of devices around the globe but also by managing to rake it more than $100 million in revenue in the time that it's been offered.

Strictly speaking, there is nothing wrong with hosting the game on their website. Fortnite has to be downloaded through official platform channels on iOS, Xbox, PlayStation, and Switch...but that's because those platforms don't have any other way for software to be installed-no officially-recognized "side loading" that ordinary users can access immediately.