Harley Davidson Announces Huge Plans for India; 250-500 CC Bikes Arriving

Harley Davidson Announces Huge Plans for India; 250-500 CC Bikes Arriving

Troy Powers
August 1, 2018

According to Harley-Davidson, these lightweight urban bikes now make up the bulk of worldwide electric motorcycle sales (including 38 million units in Asia and another 1.8 million in North America and Europe).

The company has categorically mentioned that this new product will be brought to India with intent of further broadening the customer access to Harley-Davidson motorcycles and also fuel the company's growth in India.

Lastly, the brand will focus on leading the electric motorcycle market by launching Harley-Davidson's first electric motorcycle, LiveWire, in 2019.

Levatich, a 24-year veteran in the company, hopes to make China another promise land for Harley-Davidson with the new path being laid out for the future. Harley-Davidson is also changing its retail strategy and expanding its push internationally following declining US sales. For this market, Harley intends to develop a much smaller bike, in the range of 250 to 500 cubic centimeters.

"The bold actions we are announcing today leverage Harley-Davidson's vast capabilities and competitive firepower - our excellence in product development and manufacturing, the global appeal of the brand and of course, our great dealer network", CEO Matt Levatich said in a statement. What adventure or dual-sport motorcycles would you like to see from Harley-Davidson?

And similar to Bajaj-KTM, Bajaj-Triumph and BMW-TVS partnerships, Harley-Davidson also plans to forge a strategic alliance with another motorcycle maker to develop and sell these motorcycles.

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Already affected by the Trump administration's 25% tax on steel and aluminum exported from the European Union, the Wisconsin-based company announced in June it would move production of bikes sold in Europe out of the USA due to retaliatory tariffs imposed by the EU.

The company says that its new models are a survival strategy.

Harley last week forecast a lower-than-expected hit to profit margins from Trump's trade tariffs, despite rising raw materials costs and higher tariffs on bikes shipped to Europe. During that time, the company wants to gain 2 million new riders to reverse declining sales.

Rather, Harley - which recently said it would close a factory in Missouri to concentrate manufacturing in the U.S. - is up against three distinct challenges.

The president responded on Twitter saying that Harley-Davidson "should stay 100% in America".

The company is now one of the world's largest motorcycle manufacturers and an iconic brand widely known for its devoted following.