Snap rows back on unpopular redesign after user growth slumps

Snap rows back on unpopular redesign after user growth slumps

Lindsey Duncan
May 12, 2018

For Snapchat, the discouraging data coincides with efforts to fix its disastrous redesign. Instagram has undoubtedly taken over the social media landscape and Snapchat will need something much more powerful than a redesign to come back into the game, increasing investor pressure as time goes on. Snapchat recently confirmed a test that brings Stories from friends into the Discover tab, creating less of (but not completely bridging) the separation between brands and friends.

After the terrible downfall, when Snap Inc. shares fell to a record low of $11.22 on May 2, Snap has officially begun rolling back Snapchat's controversial redesign, wildly unpopular with the millennial generation, including celebrities.

As for those sporting an Androidhandset, there is no word from Snapchat parent Snap about when that platform will receive a similar update.

What do you think of Snapchat's latest move? The company initially responded in February by acknowledging that the new design provided discomfort for many.

Alexei Navalny arrested as thousands in Russian Federation demonstrate against Vladimir Putin inauguration
At least ten protesters were detained in the Siberian city of Barnaul, Navalny's team said. Police warned it would use force and "impact munition" to disperse the rally.

"We are now rolling out an update to address this by sorting communication by recency and moving Stories from friends to the right side of the application, while maintaining the structural changes we have made around separating friends from creators and sorting friends' Stories by relationships". Some users complained that they couldn't find Stories from friends with the separation while others said they didn't like how subscriptions were mixed in with Stories from users that they don't yet follow.

Finally, the app opens in camera mode, just as it did before the redesign. Stories can now be shared outside the app on the web, while the app also gained new text and mute options.

The revamp of its app, unveiled late a year ago, was widely met with a negative response by users, and share prices were sent tumbling when reality star Kylie Jenner voice her disapproval of the new look and layout. As Recode speculates, the move could be because, with separate locations for Stories, fewer users are watching Stories, or perhaps brands are getting fewer views with the separation.

But even this latest compromise does not appear to have appeased all the app's users, with many taking to social media to vent at yet another change.