Best Buy, Amazon Partner For New Smart TVs

Best Buy, Amazon Partner For New Smart TVs

Lindsey Duncan
April 19, 2018

Amazon and Best Buy have a long working history together and this new partnership solidifies the relationship between both brands. Moody's retail analyst Charlie O'Shea points to the deal as a "win-win", and Amazon founder and CEO Jeff Bezos concurs.

Best Buy will sell more than 10 of the 4K and HD Fire TV Edition models, with more coming later in the year.

"If you go on and you look at reviews of Fire-TV, there are often over 1,000 questions that people ask about connectivity, about compatibility". Unlike with an Echo device, you have to hit a button to reach Alexa, as it's not listening for a wake word.

Best Buy will still sell Roku-powered TV's by other brands.

The Richfield, Minn. -based retailer will roll out almost a dozen 4K and HD Fire TV Edition models from Toshiba and Insignia, the latter of which is one of Best Buy's private-label brands, starting this summer.

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Amazon will benefit, of course, by having its sets in physical stores.

Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their home.

To illustrate the goodwill between the two rivals, Amazon CEO Jeff Bezos and Best Buy CEO Hubert Joly announced the partnership in person on Tuesday at a Best Buy in Bellevue, Wash. Customers can learn more at or Users will be able to control their smart homes including doorbells, lighting systems and other technologies supported by Alexa.

"I love it that the bar is being raised, because I have so much confidence in our company, that we can be among those who raise the bar, and are not afraid of being bold and playing to win", Joly said.

It will continue to add new Alexa skills, software features, and applications to the smart TV platform after launch to provide even more value for money to customers.