Listen to Lots of Music on YouTube? Expect Way More Ads

Listen to Lots of Music on YouTube? Expect Way More Ads

Lindsey Duncan
March 22, 2018

The move to ban firearm demos dovetails with the media platform's desire to "prohibit videos with instructions on how to assemble firearms".

YouTube has a serious problem: videos posted on the platform sometimes make it to the top trending list, even though the videos themselves are filled with false information.

However, according to representatives from Spike's Tactical, they claim they have not received any prior warnings about the content of their channel and feel they are being targeted because they are a gun manufacturer and for their vocal support for conservative issues. A current search on the site for "how to build a gun" yields 25 million results, though that includes items such as toys. It is only a matter of time before one of the last services to offer free music - YouTube - joins the fray, by offering a paid subscription itself.

"We routinely make updates and adjustments to our enforcement guidelines across all of our policies", a YouTube spokeswoman said in a statement. Hiring a pro to create a professionally produced video could cost $1,000 or more.

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Google, YouTube's parent company, isn't ignoring the problem. And it comes as several major corporations sever relationships with gun manufacturers and organizations in the wake of the February 14 mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla. that left 17 students dead. That's evident in the video-sharing company's decision to enact a new policy putting restrictions on videos that promote the sale of firearms and firearm accessories.

This is significant expansion, in terms of reaching potential YouTube advertisers who would have otherwise not had the resources to write, film and edit a professional ad for YouTube.

However, as of Tuesday afternoon, Spike's Tactical's YouTube account appeared to be back up and running. The company had already banned videos that attempted to sell firearms.

Google did not respond to a request for comment by the time of publication. Cohen is a 30 year veteran of the record business and previously worked at Warner Music Group before joining YouTube in 2016.