The Cloverfield Paradox review: Netflix nails the release, misses on story

The Cloverfield Paradox review: Netflix nails the release, misses on story

Darren Sullivan
February 6, 2018

On Super Bowl Sunday, Netflix ran a trailer for The Cloverfield Paradox, previously called The God Particle. Word of the original Cloverfield was released through an untitled trailer while 10 Cloverfield Lane relied instead on viral marketing and revealed very little details on how it's connected to the handheld surprise original hit. They were able to purchase a finished, franchise movie from Paramount, barely had to advertise and drew in a massive audience by releasing a single ad, albeit an expensive one during the Super Bowl.

The first trailer for the highly-anticipated "Cloverfield" sequel has finally arrived during the Super Bowl.

DuVernay then confirmed the news on her Twitter feed. At the moment, The Cloverfield Paradox has a Rotten Tomatoes score of just 11 percent (it was 9 percent at one point). It is the third installment in the Cloverfield franchise, following 2008's Cloverfield and 2016's 10 Cloverfield Lane. And The Cloverfield Paradox strongly implies that is precisely what they have in mind.

The film's sale to Netflix - reported as a possibility last month - is a financial win for Paramount, the studio that off-loaded it, and for producer J.J. Abrams' Bad Robot. Referring to rumors of yet another "Cloverfield" film later this year, he suggested that "maybe the next surprise release should be not releasing it at all".

Fujifilm to take over Xerox as photocopier demand drops
They say the goal of the restructuring is to reorganize operations and streamline manufacturing bases. By doing that, he said Xerox and Conduent have better positioned themselves for such a deal.

Cloverfield Paradox will follow a group of astronauts who make a "horrible discovery", according to the film's IMDB page.

The acquisition of The Cloverfield Paradox also threatens the United States studios in a strategic sense.

The question is whether the movie itself is good, or if it works better as a way to signal the might of Netflix as a company. Oh, and it has an incredible cast including Daniel Brühl, Elizabeth Debicki, Aksel Hennie, Gugu Mbatha-Raw, Chris O'Dowd, John Ortiz, David Oyelowo, and more.

However, it's not the first time this particular franchise made a decision to forego traditional marketing. Paradox explains how they entered our reality when the crew onboard the Cloverfield space station fired up the Shepard particle accelerator, hoping to create a global power source and solve an energy crisis. Check out 6 Ways The Cloverfield Paradox Connects the Cloverfield Movies in the gallery below and, of course *SPOILERS BEWARE*!