Tide Pod Challenge Videos Being Pulled By YouTube

Tide Pod Challenge Videos Being Pulled By YouTube

Kenneth Drake
January 19, 2018

"The "laundry packet challenge" is neither amusing nor without serious health implications", said Stephen Kaminski, CEO and executive director of the American Association of Poison Control Center in a statement. Previous examples include the cinnamon challenge which had people trying to ingest copious amounts of the spice for no apparent reason.

USA poison control centres received reports of more than 10,500 children younger than five being exposed to Tide Pods in 2016, according to the.

YouTube is cracking down on a risky - and surreal - new online craze, the "Tide Pod Challenge", where teenagers eat washing machine capsules live on camera. Eating detergent for the sake of views doesn't seem like a very sound decision, to be honest. At the end of the video, it shows a guy being sent to the hospital after eating a bowl of laundry pods.

"YouTube's Community Guidelines prohibit content that's meant to encourage risky activities that have an inherent risk of physical harm", a Google spokesperson said in a statement, according to CNN.

"Videos showing people participating in the Tide Pod challenge are removed from YouTube when flagged and the channel is given a strike for violating our Community Guidelines, which prohibit harmful or unsafe content", the company said.

Facebook, which has also been plagued by the trend, has declared that it will not "allow the promotion of self-injury" on its platform and will duly remove the videos as well. In the first 15 days of 2018, 39 teenagers contacted the American Association of Poison Control Centres (AAPCC) to report intentional poisoning. About half of them were intentionally ingested.

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Two of the deaths were young children, and the other eight involved elderly people with dementia.

Still, Tide has repeatedly discouraged the challenge, even producing a public service announcement with New England Patriots star Rob Gronkowski.

One parent, David Robertson, told the Birmingham Mail: "I don't think it's necessary to warn my daughter not to eat them - she's not the type of kid to do stupid dares or challenges".

"If a product is swallowed, drink a glass of water or milk and contact the Poison Control Center (1-800-222-1222) or doctor immediately", it says.

What happens when you eat Tide Pods?