Apple planning new iMac for 2017 and 'completely rethinking' Mac Pro

Apple planning new iMac for 2017 and 'completely rethinking' Mac Pro

Lindsey Duncan
April 5, 2017

While these spec upgrades aren't groundbreaking, it's a nice gesture from Apple given that the Mac Pro hasn't changed one iota since Apple originally introduced the machine back in June of 2013.

Apple is sorry for making its Mac Pro so hard to upgrade and will attempt to rectify its mistakes next year by releasing a completely "re-envisioned" model, according to Phil Schiller, Apple's senior vice president of marketing.

While the company has delivered new notebooks in the form of the MacBook and MacBook Pro with Touch Bar, the Mac Pro has been languishing on store shelves.

The Mac Pro was the main topic of conversation with a few hand-picked members of the media, with Apple revealing that a redesigned Mac Pro is now in the works, but won't be released this year.

With regards to the Mac Pro, we are in the process of what we call "completely rethinking the Mac Pro".

"You won't see any of these products this year", Apple's marketing director Phil Schiller told Axios.

First, the changes to the Mac Pro: The desktop is marketed to professionals who need more oomph than the all-in-one iMac or itty-bitty Mac Mini can provide. As of today, Apple has tweaked the Mac Pro to include a six-core CPU (up from four) in the $2,999 model and an eight-core CPU (up from six) in the $3,999 model. The high-end, $3,999, will offer 8 cores and jump from dual D500 graphics cards to a pair of D700 GPUs.

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Apple's lack of attention to the Mac Pro and the professional segment has been disappointing, but the design of the computer, in hindsight, was probably a mistake.

Company executives are, however, quite happy to confirm a feature the pro iMac will not have: touchscreen. With a Windows PC, creators could upgrade their hardware almost every month it seemed, but the Mac Pro went 3 years without a single substantial upgrade.

The "pre-announcement" of a future Mac Pro overhaul isn't exactly consistent with Apple's usual way of revealing product plans. This is not a new model, not a new design, we're just going to update the configs.

"We're going to begin making configurations of iMac specifically with the pro customer in mind", Schiller was reported to have said, while shunning the idea of desktop touchscreens.

The new Mac Pro will be modular, allowing the company to easily update specific components.

Seemingly, then, this uncharacteristic detailing of future products from Apple is a clear reaction to the growing feeling that the company had abandoned desktop PCs.