AMD to demonstrate its upcoming Zen CPU at Dec.13 web event

AMD to demonstrate its upcoming Zen CPU at Dec.13 web event

Kenneth Drake
December 1, 2016

On that day, we'll be treated to a web-show called "New Horizon" where the company will give the first public demonstration of Zen silicon in a gaming context. It will take place on December 13 starting at 3 PM Central (1 PM Pacific, 4 PM Eastern) with Canadian video game journalist Geoff Keighley hosting the event.

New Horizon will be an exclusive preview of the enthusiast/high-end Zen, which is reportedly priced at $499 and combats against Intel's Core i7-5960X, which costs $999.

Now scheduled to hit the market in the first quarter of 2017, AMD's Zen-based CPU will be one of several new microprocessors with the potential to compete with Intel's dominant Xeon line, a forecast from the analyst firm IDC noted earlier this year.

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At the New Horizon event AMD promises an advance preview of the Zen CPU line, with Evil Genius eSports player, PPD, putting it through its paces in a number of gaming scenarios. New Horizon is AMD's fan-focused event, created to engage our most dedicated customers. Now, as it gears up to preview the latest advanced CPU at the Game Awards, Zen-based chip is up against Intel's Core i. AMD previously showed off an 8-core, 16-thread Summit Ridge Zen processor edging out an 8-core, 16-thread Broadwell-E chip, both clocked at 3GHz, in Sony's Blender 3D rendering application.

AMD plans to begin shipping retail Zen SKUs in Q1 2017, so the trickle of information will soon turn into a flood. True to that name, AMD is asking folks who want to watch to sign up on its site for a slot ahead of the event.

The bombshell, if the rumors are correct, would be the aggressive pricing. For comparison, Intel charges almost $320 for its quad-core Core i7-6700K chip, and the cheapest six-core costs $380. If Summit Ridge can hit the performance AMD claims, and at the rumored prices, 2017 will bring a CPU war unlike any we have seen in years.