China regulator warns e-commerce firms on 'Singles Day' sales tactics

Troy Powers
November 11, 2016

While the "Fireworks" star will not be attending Alibaba's event in Shenzhen, she has continued to speak out about the election results. Last month, it said it would focus on combating fake reviews.

Paul Martin, UK head of retail at KPMG, said: "Given the continual growth in popularity of Chinese Singles' Day, there is no doubt that sales this year will be bigger than ever".

"11.11 has evolved far beyond a 24-hour sales event", CEO Daniel Zhang said in a statement. On Thursday, Forbes anticipated the Gala as "the largest single day consumer event in history'".

Ecommerce Giant Alibaba kick started its double 11 (11/11) global shopping festival.

Several brands are making their appearance for the first time on the Single's Day occasion this year, including Burberry, Target, Maserati, Apple, Guerlain.

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We'd like to know how this is all going to play out, too. "I think they put out phony numbers", Trump said on "Fox & Friends". GOP Senate candidates fended off Democratic challengers in key states, including North Carolina, Indiana and Wisconsin.

This has followed continued investment by the Alibaba network (taobao, alipay, Tmall) in their e-commerce platforms to encourage domestic and worldwide retailers to participate.

Macy's another example: Through a live online broadcast about New York Fashion Week in September, Macy's attracted about 100,000 Chinese viewers, and they generated about 150 million posts to the Chinese social network Weibo, according to Macy's.

Shanghai-headquartered Yunda Express has renovated and upgraded dozens of dispatch centers with an extra 16,000 vehicles to tackle the delivery demand following the Single's Day shopping spree, as well as automated sorting machines to help dispatch packages more effectively.

China's biggest shopping day is already bigger than the US' Black Friday and Cyber Monday, so it has nothing to beat except its own milestones. This year department stores including Nordstrom and Neiman Marcus, as well as brands including Lancome, Michael Kors, Estee Lauder and others, are teaming up with the shopping platform to tempt shoppers with deals and discounts. For example, more than 250 USA brands and retailers, including luxury shoe brand Jimmy Choo, online marketplace (now owned by Wal-Mart Stores Inc.), and Neiman Marcus worked with Chinese deal site to sell directly to Chinese consumers with specific Singles' Day online coupons.